We use the words subtlety, simple and elegance often. These are important to us and are the visuals of the brand and we believe wholeheartedly in them.
With a very soft design ethic and logo, we focus on the quality of the fabric we chose, the way it's made, the way its shipped to you, the way it fits and the attention to detail that we apply, like the contrast button holing or the engraved buttons. Often elements that you may miss at first glance but ones that we feel can make the difference.
A Gentleman is a man who doesn't need to shout about his achievements, brag about his lifestyle or lie about his success in order to gain attention. A Gentleman focusses on the quieter, more quality aspects of life and lets his manners and actions do the speaking. In character, in style, the true sophistication is simplicity. It is important to remain elegant, classy and well presented. These are trends that will never fade and will always be favoured over others by your peers.
When people think of the word 'Gentlemen' - they automatically think of a well dressed man in the 1930's. Why is that? Maybe because Gentlemen don't exist anymore? Who knows, but, this is our message, we need and want more Gentlemen in this world. Focus on quality, not quantity. Focus on doing a job well and focus on creating a life that will do you well for the rest of your days. We want our clothes to come on this journey with you and we want you to be a part of our journey too.
When you next ask someone what they think of when you say the word 'Gentleman' to them, make them think of you.